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The first company to respond wins the job. Leads contacted within 5 minutes are 10x more likely to convert. After 30 minutes, conversion drops 80%+. Speed to Lead responds to web, SMS, and ad-generated leads in under 60 seconds — 24/7.

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How It Works

1

Lead comes in

A homeowner fills out a web form, sends an SMS, messages you through Google LSA, Thumbtack, or Yelp, or submits through Meta. Craft picks it up instantly.

2

AI responds in under 60 seconds

The AI engages the lead via their preferred channel — text, web chat, or phone — with a personalized response using your company name and services.

3

Lead is qualified

AI asks the right questions: service needed, location, timeline, budget range. Unqualified leads are filtered out before they reach your team.

4

Appointment booked

Qualified leads are booked directly into your CRM. Your team sees the booking and lead details in the morning — or gets notified in real time.

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Channels

Craft connects to the marketplaces and lead sources home services companies already use. The marketplace channels are native, one-time connections — sign in once and new leads flow straight into your messaging inbox.

  • Web chat — AI engages website visitors, qualifies them, and books appointments
  • SMS — instant text response to leads who prefer texting
  • Email — AI responds to inbound email leads
  • Google LSA — instant follow-up on Local Services Ads before competitors respond. See Google LSA setup.
  • Thumbtack — auto-respond to Thumbtack leads and messages the moment a customer reaches out. See Thumbtack setup.
  • Yelp — auto-respond to Yelp leads and messages from your Yelp business page. See Yelp setup.
  • Meta / Facebook leads — instant response to ad-generated leads
  • Messenger — AI engages leads who message your Facebook page
  • Custom lead sources — connect any other lead source via webhook. See Custom Lead Sources.

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Why It Matters

Most home services companies take 30+ minutes to respond to web leads. Many take hours. By then, the homeowner has already called someone else.

Speed to Lead closes that gap — every lead gets a response in under 60 seconds, day or night, weekday or weekend.

Speed to Lead setup is handled during onboarding with your Craft account manager. Contact support@craftflow.com to get started.