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Craft is the AI sales engine purpose-built for home services, improvement, and builders. Our AI analyzes customer interactions across the entire customer journey and deploys AI agents to real-time coach, identify, and execute on revenue opportunities — while Craft Intelligence gives you a richer view into your business with strategic customer interaction and team insights.

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AI Ridealong

Your best sales manager on every appointment. Most home services companies can only ride along on 2-3 appointments per week. Craft rides along on all of them. How it works:
1

Rep opens the app and taps Record

One tap. Works on any iPhone, iPad, or Android. No training needed.
2

AI listens to the entire appointment

Virtual ride-along captures everything — discovery, inspection, presentation, close.
3

Real-time coaching via Checkpoint

During natural pauses, reps glance at their phone for AI tips — what to cover next, how to handle objections, pricing strategy. Customers don’t notice.
4

Every appointment scored against your process

Each step of your sales process rated 0-5. AI explains exactly what went well and what to improve.
5

Managers coach from data, not gut feel

Heatmaps show which steps are weak across the team. Coaching comments go directly to reps. 1:1s become specific and actionable.
The result: Your entire team runs a consistent, coachable process — not just the reps who happen to get ride-alongs.

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Contact Center AI

Book more calls. Respond to leads instantly. Never miss an after-hours opportunity. Contact Center AI is everything your call center and booking team needs in one product: agent coaching, instant lead response, and 24/7 AI voice. How it works:
Every inbound call is automatically scored against your booking script. CSRs get specific coaching feedback — not just “do better,” but exactly where they went off-script and what to say instead.
  • Every call scored automatically — no manual QA sampling
  • Booking rate tracked by rep — see who books and who doesn’t, and why
  • Spam and junk calls filtered out — metrics reflect real opportunities only
  • Managers review low-scoring calls in minutes, not hours
Connects to your existing phone system (RingCentral, Five9, etc.). No hardware needed. CSRs don’t change how they work.

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Follow Up

Turn every unsold estimate into a second chance. Your reps generate quotes every day. Many don’t close on the first visit. Traditional follow-up is generic — “just checking in on your estimate.” Craft’s Follow Up is different because it knows what actually happened on the appointment. How it works:
1

Craft captures the full context

What was quoted, objections raised, customer personality type, customer sentiment — all from the original conversation.
2

AI identifies recovery opportunities

Open estimates are automatically flagged and prioritized as hot, warm, or cold based on customer intent signals.
3

Personalized outreach at scale

AI re-engages homeowners via SMS and email using their specific objections, what was quoted, and why they hesitated — not a generic template.
4

Your ISRs get a co-pilot

Inside sales reps see exactly what happened on the original call. They know what to say on the follow-up. No guessing.
Re-engaging cold leads: AI Rehash agents reference the original conversation to bring dead leads back to life — arming your reps with an AI co-pilot that makes every follow-up feel like a warm call, not a cold one.

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Frequently Asked Questions

No. Craft is a coaching tool. Think of it like a personal sales coach that’s with every rep on every call — helping them get better, not watching over their shoulder.
No. Craft gives your managers superpowers. Instead of riding along on 2-3 appointments a week, they can coach from every single conversation. Managers spend less time in the field and more time on high-impact coaching.
Craft integrates with ServiceTitan, Salesforce, Improveit360 (i360), and Housecall Pro. Recordings auto-link to appointments in your CRM.
Not at all. The app is one tap to start, one tap to stop. If your reps can use a smartphone, they can use Craft.
AI Ridealong: reps are recording in under 10 minutes. Contact Center AI: 1-2 business days to connect your phone system. Follow Up: configured during onboarding.
Still have questions? Email support@craftflow.com.