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Coach is the management layer of Field Sales. It’s where you build the scorecards that define your sales process, configure how scoring works, and review your team’s performance.

Scorecards

Your scorecard defines what a great appointment looks like. The AI scores every recording against it.

How Scoring Works

Each scorecard item is scored 0-5 by the AI based on what was said during the conversation:

ScoreMeaning
5Fully executed
4Mostly there
3Adequate
2Partial
1Barely addressed
0Not addressed
N/ADidn’t apply

Scores are weighted — high-impact steps like options presentation and objection handling can carry more weight than lower-impact steps. Items marked N/A are excluded entirely. See Scorecard Weights for the math.

Coaching Comments

Managers can leave comments on specific moments in any recording. Reps see these in their app.

Good comments are:

  • Specific — reference the exact moment
  • Balanced — note wins alongside areas to improve
  • Actionable — tell them what to do differently
  • Brief — 1-2 sentences