This track is for reps who want to use Craft the way top performers do: as game film and a coach in your pocket. None of the greats were born great — they practiced, studied their film, and took coaching. Same skills, different sport.
Five short lessons. Each ends with something to do in the app the same day.
1. Your first recording and debrief
What arrives minutes after every appointment, and how to read your score without flinching (yes, you can close with a 60).
2. Checkpoint, your halftime
The mid-appointment read: customer personality, likely objections, and answers to “what was the dog’s name?”
3. Read your own film
The self-review habit, the ask-the-AI feedback loop, and the three analytics worth a weekly glance.
4. Practice like a pro
Roleplay the big four objections, build a streak, climb the leaderboard, and study the team’s highlight reel.
5. Follow-up wins the slow yes
How recording a lost demo turns it into a campaign that brings the customer back, and books the callback to you.
Managers: pair this track with Coach with Craft. The rep habits here are the leading indicators you measure in the 30-day campaign. These lessons are built to distribute — send the links directly to your team, one per week.