This track teaches the coaching craft itself. It pairs with the Manager Handbook: the handbook tells you what to run this week; these lessons teach you how to run it well.
Take the lessons in order. Each one ends with something to do in Craft this week.
1. Coach from film
Why the right rep could have won that job, and how game film plus in-appointment help changes what coaching means.
2. Position the rollout
The exact language that earns rep buy-in, and the framing mistakes that kill adoption before day one.
3. The coaching workflow
From flagged moment to one coaching action: the debrief structure and the questions that make the rep do the thinking.
4. The operating rhythm
The daily 30 minutes, the weekly 1:1, the monthly review, and the clip library that makes good visible.
5. The 30-day campaign
Run adoption as a campaign: preparation, week-one practice, reinforcement, the competition, and what to measure.
6. 1:1s, meetings, and winning
Prep a 1:1 in ten minutes with Ask Craft, run the best-close-of-the-week ritual, and coach live when it counts.
7. Build roleplay scenarios
Turn your team’s real lost appointments into five-minute practice drills, and make daily practice the default.