> ## Documentation Index
> Fetch the complete documentation index at: https://docs.craftflow.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Speed to Lead
> Respond to new leads in under 60 seconds — before your competitors do.
The first company to respond wins the job. Leads contacted within 5 minutes are 10x more likely to convert. After 30 minutes, conversion drops 80%+. Speed to Lead responds to web, SMS, and ad-generated leads in under 60 seconds — 24/7.
## How It Works
A homeowner fills out a web form, sends an SMS, clicks a Google LSA ad, or submits through Meta. Craft picks it up instantly.
The AI engages the lead via their preferred channel — text, web chat, or phone — with a personalized response using your company name and services.
AI asks the right questions: service needed, location, timeline, budget range. Unqualified leads are filtered out before they reach your team.
Qualified leads are booked directly into your CRM. Your team sees the booking and lead details in the morning — or gets notified in real time.
## Channels
* **Web chat** — AI engages website visitors, qualifies them, and books appointments
* **SMS** — instant text response to leads who prefer texting
* **Google LSA** — instant follow-up on Local Services Ads before competitors respond. See [Google LSA setup](/help/speed-to-lead/google-lsa).
* **Meta / Facebook leads** — instant response to ad-generated leads
* **Custom lead sources** — connect any lead source via webhook. See [Custom Lead Sources](/help/speed-to-lead/custom-lead-sources).
## Why It Matters
Most home services companies take 30+ minutes to respond to web leads. Many take hours. By then, the homeowner has already called someone else.
Speed to Lead closes that gap — every lead gets a response in under 60 seconds, day or night, weekday or weekend.
Speed to Lead setup is handled during onboarding with your Craft account manager. Contact [support@craftflow.com](mailto:support@craftflow.com) to get started.