> ## Documentation Index
> Fetch the complete documentation index at: https://docs.craftflow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Craft?

> The AI sales engine purpose-built for home services, improvement, and builders.

Craft is the AI sales engine purpose-built for home services, improvement, and builders.

Our AI analyzes customer interactions across the entire customer journey and deploys AI agents to real-time coach, identify, and execute on revenue opportunities — while Craft Intelligence gives you a richer view into your business with strategic customer interaction and team insights.

***

### AI Ridealong

**Your best sales manager on every appointment.**

Most home services companies can only ride along on 2-3 appointments per week. Craft rides along on all of them.

**How it works:**

<Steps>
  <Step title="Rep opens the app and taps Record">
    One tap. Works on any iPhone, iPad, or Android. No training needed.
  </Step>

  <Step title="AI listens to the entire appointment">
    Virtual ride-along captures everything — discovery, inspection, presentation, close.
  </Step>

  <Step title="Real-time coaching via Checkpoint">
    During natural pauses, reps glance at their phone for AI tips — what to cover next, how to handle objections, pricing strategy. Customers don't notice.
  </Step>

  <Step title="Every appointment scored against your process">
    Each step of your sales process rated 0-5. AI explains exactly what went well and what to improve.
  </Step>

  <Step title="Managers coach from data, not gut feel">
    Heatmaps show which steps are weak across the team. Coaching comments go directly to reps. 1:1s become specific and actionable.
  </Step>
</Steps>

**The result:** Your entire team runs a consistent, coachable process — not just the reps who happen to get ride-alongs.

***

### Contact Center AI

**Book more calls. Respond to leads instantly. Never miss an after-hours opportunity.**

Contact Center AI is everything your call center and booking team needs in one product: agent coaching, instant lead response, and 24/7 AI voice.

**How it works:**

<Tabs>
  <Tab title="Agent Coach & QA">
    Every inbound call is automatically scored against your booking script. CSRs get specific coaching feedback — not just "do better," but exactly where they went off-script and what to say instead.

    * Every call scored automatically — no manual QA sampling
    * Booking rate tracked by rep — see who books and who doesn't, and why
    * Spam and junk calls filtered out — metrics reflect real opportunities only
    * Managers review low-scoring calls in minutes, not hours
  </Tab>

  <Tab title="Speed to Lead">
    The first company to respond wins the job. Speed to Lead responds to web, SMS, and ad-generated leads in under 60 seconds — 24/7.

    * **Web chat** — AI engages website visitors, qualifies them, and books appointments
    * **SMS** — instant text response to leads who prefer texting
    * **Google LSA & Meta leads** — instant follow-up on ad-generated leads before competitors respond

    Leads contacted within 5 minutes are 10x more likely to convert. After 30 minutes, conversion drops 80%+.
  </Tab>

  <Tab title="AI Voice Agent">
    After-hours calls go to voicemail. Voicemails don't book jobs. AI Voice Agent does.

    * Answers calls 24/7 with your company's greeting and brand voice
    * Books appointments directly into your CRM
    * Handles common questions — pricing, service area, hours
    * Escalates complex calls to your live team

    Typical results: **70-85% booking rate** on after-hours calls that would otherwise go to voicemail.
  </Tab>
</Tabs>

Connects to your existing phone system (RingCentral, Five9, etc.). No hardware needed. CSRs don't change how they work.

***

### Follow Up

**Turn every unsold estimate into a second chance.**

Your reps generate quotes every day. Many don't close on the first visit. Traditional follow-up is generic — "just checking in on your estimate." Craft's Follow Up is different because it knows what actually happened on the appointment.

**How it works:**

<Steps>
  <Step title="Craft captures the full context">
    What was quoted, objections raised, customer personality type, customer sentiment — all from the original conversation.
  </Step>

  <Step title="AI identifies recovery opportunities">
    Open estimates are automatically flagged and prioritized as hot, warm, or cold based on customer intent signals.
  </Step>

  <Step title="Personalized outreach at scale">
    AI re-engages homeowners via SMS and email using their specific objections, what was quoted, and why they hesitated — not a generic template.
  </Step>

  <Step title="Your ISRs get a co-pilot">
    Inside sales reps see exactly what happened on the original call. They know what to say on the follow-up. No guessing.
  </Step>
</Steps>

**Re-engaging cold leads:** AI Rehash agents reference the original conversation to bring dead leads back to life — arming your reps with an AI co-pilot that makes every follow-up feel like a warm call, not a cold one.

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="Is Craft a monitoring tool?">
    No. Craft is a coaching tool. Think of it like a personal sales coach that's with every rep on every call — helping them get better, not watching over their shoulder.
  </Accordion>

  <Accordion title="Does Craft replace my sales managers?">
    No. Craft gives your managers superpowers. Instead of riding along on 2-3 appointments a week, they can coach from every single conversation. Managers spend less time in the field and more time on high-impact coaching.
  </Accordion>

  <Accordion title="What CRM does Craft work with?">
    Craft integrates with ServiceTitan, Salesforce, Improveit360 (i360), and Housecall Pro. Recordings auto-link to appointments in your CRM.
  </Accordion>

  <Accordion title="Do my reps need to be tech-savvy?">
    Not at all. The app is one tap to start, one tap to stop. If your reps can use a smartphone, they can use Craft.
  </Accordion>

  <Accordion title="What about recording consent?">
    Craft provides tools and guidance for compliance with state recording laws. Contact [support@craftflow.com](mailto:support@craftflow.com) for details on your state's requirements.
  </Accordion>

  <Accordion title="How long does setup take?">
    AI Ridealong: reps are recording in under 10 minutes. Contact Center AI: 1-2 business days to connect your phone system. Follow Up: configured during onboarding.
  </Accordion>
</AccordionGroup>

Still have questions? Email [support@craftflow.com](mailto:support@craftflow.com).